Archive for Cutting Boards

How to Make a Wooden Cutting Board

IMG_3675Making a wooden cutting board is easier than you think.  The hard part is having the tools and knowing how to use them.  So if you are a fabulous learner and want to know how to make your very own wooden cutting board, check out this blog tutorial.

Unused Scrap Hardwoods

Unused Scrap Hardwoods

1. First, select the woods you want to use.  I recommend hardwoods such as walnut, maple, mahogany, cherry and so on.  Please refer to our list of hardwoods that are available.

2. Next use a compound miter saw to cut your hardwoods into strips.  Preferably 1″ thick.  Cut as many pieces you like based on how big you want your cutting board to be.  Think of length and the width of your board.

The making of our wood cutting boards

The making of our wood cutting boards

3. Next glue your strips together.  Use a wood glue that is FDA approved.  We use Tite Bond III Premium wood glue.  It’s a bit more expensive but the quality of the glue is so important especially when you are making a wooden cutting board.  Use high pressure clamps to glue the strips of woods together.  Wipe off any excess glue with a cotton cloth that may have seep out in between the wood strips – front, back and sides.   Let it dry for 24 hours (we recommend).

Wood Cutting Boards

Wood Cutting Boards

4. Next, use a chisel to chisel away any dried excess glue to smooth out the surface.  You will need a bench planer to further smooth out the rough edges of the woods once glued together.  This is an important step before you begin to sand.  Planing your board before sanding means less sanding you have to do.  Use the table saw again to cut out the edges of the board to even it out based on your original measurements you want your cutting board to be.

Drum Sander

Drum Sander

5.  Now you are ready to sand!  A drum sander is always ideal in to make the process of sanding a lot faster, however, if you are just making this board for yourself, hand sanding it will do just fine.  Sand your board until it is smooth.  This requires patience.  However, it is your own personal cutting board.  Sand it down until you are satisfied with it.

Round off the edges to make it a smoother finished look.

6. Last step, apply mineral oil generously.  Let it dry with the oil on top overnight.  You’ll be amazed how much the wood would soak up the oil when it needs it.  We use Howard’s Mineral oil.

Mac Cutting Boards Return Policy

Return Policy

Return Policy

We guarantee our workmanship … no question about that.  Even if the wood has it’s weaknesses or flaws (it does happen).  How you care for the board when you take it home is a whole another story.

Our intention here at Mac Cutting Boards is that you receive goods exactly as described but, if you do need to make a return, our intention is to make it hassle free.  If the product you have received is defective, we will gladly ship you another at our expense.  FOR SURE!  If the product has been damaged in transit, we will provide a replacement.  No questions asked.  For both defective and damaged products, we asked that you contact us within 10 days of the receipt of the cutting board.  The sooner the better, that way we can start making another one for you.  Remember, all our boards are made to order.  Any claims made after 10 days , we can not be accept.

Damaged Cutting Board

Damaged Cutting Board

I mentioned earlier that we cannot guarantee how the cutting board is cared for once it comes home to you.  Please refer to our care instructions.  It is important that you understand how to care for a wooden cutting board.  Putting it in the dishwasher or leaving it under water for a period of time will most certainly damage the board in a matter of time.  It will dry up and crack as shown here in the picture.

 

 

Quality Products and Services Always Beats Your Competition

quality-seoYes they do!!  You can argue that quantity is better than quality.  I say NO WAY!  Quality will always beat your competition, your nay-sayers and your critics.  You will gain a huge following of customers through referrals because your product and/or service that are absolutely FABULOUS!  Life time memories are created when you concentrate on the quality of your work, the personal experience you share with your customers and the overwhelming need that you answer for them with your products and/or services.  Huge advantage over anyone!

Mac Cutting Boards

Mac Cutting Boards

Here are 3 points to keep in mind on building quality in your work and home.

1. Have a story to tell.  When you love what you do, it will show when you are in front of your customers.  Trust me.  It will resonate with them your passion and your personal involvement because you love what you do.  You have a story to tell and they want to hear it.

2. Ask why you are doing this.  Have a purpose short and long term.  How you are in the your business is how you will represent yourself at home.  Your why will come out in your work.

3. You’re not tired.  Ask anyone.  When they love what they do and have a purpose to their business and personal life, you are not tired EVER in producing quality work.  It will show and people will notice.

Mac Cutting Boards Damage Policy

Hardwood Cutting Boards

Hardwood Cutting Boards

We are often ask, how solid is a wood cutting board?  Does it break easily?  I know right?  Hardwoods are very strong.  But there are flaws after all, nature is not exactly perfect.  Each tree that grows can sometimes have weak or soft spots throughout the base of the tree.  This you cannot see or feel.  The wood can sometimes just crack or warp for no apparent reason.  That would be a good indicator that this particular part of the wood where it cracked may have been a weak spot.

Gluing Hardwoods

Gluing Hardwoods

But don’t worry.  Mac Cutting Boards absolutely guarantees our work even if nature is not completely flawless.  We will replace your cutting board free of charge (just pay for shipping if you happen to be out of the Bay Area – San Francisco, California).

Shipping damage is very rare but, unfortunately, it sometimes happens. If it does, contact us immediately and we will replace it no questions asked.  Our work – craftsmanship is our pride.  We stand behind every product we make with unused scrap hardwoods.  Every piece is glued with Tite III (a FDA approved ultimate wood glue).  It is said, that when the glue dries, the entire board is stronger than the wood itself.

 

 

Where Does Mac Cutting Boards Manufacture From

San Bruno, California

San Bruno, California

We are often asked, where do you make your products?  We respond … San Bruno, California.  Where is that?  For local Bay Area folks, they know exactly where that is.  For those out of town, not quite.  Do you know where the San Francisco International Airport resides?  No, it is not situated in San Francisco proper.  As a matter of fact, most major international airports (if not all) is not actually located in their cities they are named after.  SFO International Airport is located in San Bruno, California.

Mac Cutting Boards

Mac Cutting Boards

And Mac Cutting Boards manufactures right here in San Bruno, California.  Our cutting boards are made and shipped from here.  Which makes us totally unique from the overseas manufacturing and shipping.  We are true a “mom and pop” business.  Which brings in our story even more relevant.   Not only do we make our cutting boards in California, but we repurpose and upcycle unused scrap hardwoods that we source from cabinet and furniture makers, hardwood flooring installers and any professional woodworker who creates unused scrap hardwoods.  Best of all, these resources are all here in the Bay Area (with a few exceptions).

The name “Mac” came from my husband’s best friend, his Dad.

 

 

 

Who is Mac Cutting Boards Our Story

Mac Cutting Boards

Mac Cutting Boards

Mac Cutting Boards began their business in 2009 handcrafting one-of-a-kind, unique and custom made hardwood cutting boards.  It started with the idea of getting the whole family involved in making handcrafted gifts for the holidays that year.  The first batch was 26 – 16″ x 10″ cutting boards.  Gave it out to family and friends and so it began, a part-time business.  We decided to name our little “mom and pop” business after my husband’s best friend, his Dad.  Everyone that knew him referred to him as “Mac”.  He had since past away in 2001.

Handmade wood cutting boards

Handmade wood cutting boards

Our wood cutting boards are made from 100% re-purpose unused scrap hardwoods. Sourced from professional journeymen such as hardwood flooring installers, cabinetmakers, furniture craftsmen and so on.  When starting a business, our challenge was how to save money on materials and still bring out a quality product. OUR STORY began – repurposing and upcycling.  Our contribution to a bigger solution to our world today.  Awesome!

Each wood cutting board is unique and no two are alike … similar, but not alike.  We’re proud of that!

Today, Mac Cutting Boards is thriving.  We are in craft shows throughout California and we sale our products online.  You’ll even find us in some Napa wineries and gift shops nationwide.  Pretty cool!  Big ideas often start small but man it’s awesome when you see it grow and come to life!

 

Evidence that Content Marketing Works for Small Businesses

Mac Cutting Boards

Mac Cutting Boards

It was great having Josie in class. She’s a contrarian. She doesn’t always listen or follow the rules. She is a mother, a grandmother and runs a small business with her husband. This site, Mac Cutting Boards is that business.

Josie is also a hard worker. She puts her head down and does the absolute best she can with the hand that is dealt her daily.  And when she raises her head, there’s most always a smile.

Josie made content marketing work for her small business.

Mac Cutting Boards

Mac Cutting Boards

She came to my Inbound Marketing Class along with a dozen plus other students and literally showed the others how things get done. Her site far outperformed the others. But the real difference was in the conversions.  “I just got an order from Texas. Here’s one from Philadelphia …” she would often say interrupting the class with her natural enthusiasm. When Josie knows something, she doesn’t know how not to share.

Inbound Marketing

Inbound Marketing

The best part from where I sit is that even Josie finished the class nearly 3 months ago, her phone is still ringing, her email box is still filling up. Content marketing works.

Conversions = customers finding and buying the product they are searching for. Josie’s content converts. Call it a dating site for custom cutting boards and shoppers. And Josie has nailed it. Her site has now gone to work for her.  She will still be on the road I am sure. But she can breathe a little easier knowing she has a solid marketing tool with her content as well.

Well done, Josie.

Frequently Asked Questions for Mac Cutting Boards

Mac Cutting Boards

Mac Cutting Boards

Whenever Bart and I are at shows, we are asked so many frequent questions of the same topics.  I love it!  I realize we are educating our customers.  Awesome!

Here are some of those questions that are being asked.

1. What type of woods are these cutting boards made of?

  • They are made strictly from hardwoods.  We repurpose and upcycle unused scrap hardwoods we obtain from cabinet and furniture makers, hardwood flooring installers and other wood professionals.  Our criterias are: unused, untreated, unstained and hardwoods.

2. How are these cutting boards are made and where?

They are made with a wood glue called Tite Bond III – FDA approved and premium wood glue.  We cut the scrap hardwoods into strips and glue each piece together to form a shape of the board with high pressure clamps and let dry.  We then plane it and sand it down.  We finish it with beeswax and mineral oil coating.  We manufacturer our cutting boards in San Bruno, California.

3. How do I care for my wood cutting board?

Easy.  Soap and water then let dry naturally.  Every now and again, put a coat of mineral oil throughout your board to maintain consistency.  Wood is like your skin.  When it gets dry, it will crack.  Do not clean your wooden cutting board in your dish washer.  Heat and excess water are enemies to your board.  Avoid it.

Visit our website for more frequently asked questions that I have not listed.

Reasons Why You Should NOT Lower Your Pricing Due to Competition

Hmmmm ... What Should I Charge?

Hmmmm … What Should I Charge?

Pricing your products and/or services can be quite challenging.  Most of the times, you are adjusting your pricing based on market conditions or competition.  Ever been tempted to compete on price to bring in the sales?  Of course you have!  What business owner hasn’t?

Here’s 3 reasons why you should NOT lower your pricing because of the competition.

  1. You attract the low quality clients.  If pricing is the first sign of rejecting with a potential customer, it’s not worth having them as a customer when they don’t see the value in you and your business.
  2. You’ll push away the high quality clients.  They’ll think that you would be too eager to sale … sort of like a “used car salesman”.
  3. Lower pricing can results to higher complaints, less commitments, demands for more with no additional payment and higher expectation on deliverance on a regular basis.  You really don’t want that.
Upcycle and Repurpose

Upcycle and Repurpose

Check out Jim’s Marketing Blog.  Great advice!  Love what he had to say on this topic.

Be competitive for sure.  Check out the market and your competition.  Find out what is setting you apart and what you have in common with everyone else.  Your story will determine what you should charge.  Be flexible and BE consistent.  Listen to your customers and what they are saying.  Their advice can also be valuable in determining the final pricing.  After all, they are your target market.  It will pay off in the end.

Blogging is the Lifeline of An Entrepreneur’s Business

Blog

Blog

A lot has been said about SEO (search engine optimization) – how you can get on the first page of a search engine, what you need to do to rank, how to better utilize key words or phrases.  All of what has been said is ON POINT!  But that is a lot to take in, don’t you think?  Especially, if you are a small business owner trying to get your business off the ground, the advice out there is enormous and incredible.  It’s like you’re the guppy trying to swallow a whale.  What a vision, right?

My advice, just start writing … particularly start blogging.  You have a website (I know you do or you’re not in business).  Make sure you have a blog page dedicated to blogging.  Here are 3 quick easy tips I got from the Traffic Professor, Bill Belew for you to get yourself off the ground and running.

Mac Cutting Boards

Mac Cutting Boards

1. Blog every day.   Between 200-250 words per blog.

2. Add pictures to your blog.  Your pictures would be preferable.  Don’t have any pictures?  Sure you do.  Just dig.  If you take them off the web, make sure to give credit to the website you took the pic from.  Karma.

3. Schedule yourself everyday to blog.  Be consistent and persistent.

Trust me.  This will pay off in the end.  Mine has 🙂

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